셰이크쉑은 22일 홈페이지에서 한국 진출계획을 발표하면서 MANNASO BANGAWOYO, SOUTH KOREA! 라는 제목의 글을 실었다.
얼핏 보면 난해한 먼 나라 발음같다
이 글은 만나서 반가와요라는 순 우리말을 영어 알파벳으로 옮긴 것이다.
`쉑쉑버거`은 미국 햄버거 체인 `셰이크쉑(Shake Shack)`의 햄버거다.
만나서 반가워요라는 한국 발음을 알파벳으로 표현한 것이다.
2016년에 1호점을 열고 2025년까지 모두 25개의 매장을 오픈하겠다는 계획이다.
셰이크 쉑은 지난 2004년에 창업한 회사다.
맥도날드가 초긴장 모드다.
다음은 쉑쉑버거의 한국 진출 선언문
MANNASO BANGAWOYO, SOUTH KOREA! SHAKE SHACK® IS SEOUL BOUND IN 2016
New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Finds New Home in South Korea
Shake Shack® is movin’ East to shake up the capital of South Korea. Shake Shack® is thrilled to announce that together with its Korean licensee it will open the first-ever Seoul Shake Shack in 2016.
Shake Shack is both proud and honored to partner with SPC Group, a leading global food company based in South Korea, with 43 companies, 30 brands and over 6,000 stores worldwide. With 70 years of knowledge, experience and world-class innovation in the food and beverage industry, SPC Group lends the ideal expertise to launch Shake Shack in South Korea. Shake Shack and SPC Group intend to open at least one Shack in 2016 with plans to open 25 total Shacks in Korea through 2025.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural antibiotic-free Angus beef burgers (no hormones added ever), griddled flat-top dogs, fresh-made frozen custard, crispy crinkle cut fries, beer and wine and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.
Originally founded by Danny Meyer’s Union Square Hospitality Group (“USHG”), which owns and operates some of New York City’s most celebrated restaurants—Union Square Cafe, Gramercy Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke and Marta—Shake Shack’s fine-dining heritage and commitment to sourcing premium, sustainable ingredients have helped to pioneer the creation of a new “fine casual” category in restaurants. Fine casual couples the ease, value and convenience of fast casual concepts with the high standards of excellence in thoughtful ingredient sourcing, preparation, hospitality and quality grounded in fine dining.
“We’ve heard from fans in South Korea for years that they’d like us to bring Shake Shack to their hometown, and we’re absolutely delighted to do so in the dynamic capital of Seoul”, said Shake Shack CEO Randy Garutti. “We consider it the highest privilege to partner with SPC Group, a revered operator whose admirable community commitment pairs strongly with our mission to Stand For Something Good®.”
The Seoul Shack menu will feature Shake Shack’s signature items including the ShackBurger®, SmokeShack® and Shack-cago Dog®. As it has done around the world, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Seoul community.
“We are honored to partner with Shake Shack whose company mission is to Stand For Something Good®”, said Hur Hee-Soo, Senior Managing Director of SPC Group. “We believe that bringing Shake Shack to the Korean market will enhance sincere hospitality, provide a fun and welcoming community gathering place, and extend support to the local community. This venture well aligns with our dedicated history of commitment to make the world a happier place and we are extremely excited to open the first Shake Shack in 2016.”
Shake Shack is a New York City institution and global brand. In its 11-year history, Shake Shack has been recognized with numerous accolades, including Bon Appetit’s “The 20 Most Important Restaurants in America” (ranked #16), TIME Magazine’s “17 Most Influential Burgers of All Time” (ranked #7 for the ShackBurger) and winning “Best Burger” in 2007 and 2014 at the South Beach Wine and Food Festival’s Burger Bash.
김재희 기자 tiger8280@